Premium Report - UTM Reports

UTM Reports (Sales by UTM Campaign, UTM Source, UTM Medium, UTM Term)

UTM reports are used to see which sales in your store originate from which ad campaigns.

Generally this is a fantastic technique to both boost your sales and acquire new customers.

However, it's critical that you can categorize the source of these orders in order to truly measure the effectiveness of these campaigns.

These reports are essentially structured in the same way, the only difference is which UTM parameters are used to group the data (Campaign, Source, Medium or Term).

Let's take a look at one of these, Sales by UTM Term:

Here are a few terms to be familiar with in order to understand these UTM reports:

1.) First Visit/UTM source: The UTM Source portion in the link the user first clicked to get to my store prior to completing their purchase.

2.) First Visit/UTM medium: The UTM Medium portion in the link the user first clicked to get to my store prior to completing their purchase.

3.) First Visit/UTM campaign: The UTM Campaign portion in the link the user first clicked to get to my store prior to completing their purchase.

**4.) First Visit/UTM term:**The UTM Term portion in the link the user first clicked to get to my store prior to completing their purchase.

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.