Premium Report - Cohort Reports

Cohorts (By Revenue, By Customers, By Retention)

Cohort reports are used to display data about repeat purchases by customers based on when they made their first purchase.

Each row of the report represents a cohort of customers that made their first purchase in the same time period.

Once assigned to this cohort, you can then track how the number of customers/sales changes over time.

These reports can be broken down as follows:

By Revenue, tracking the gross sales for customers in each selected cohort
By Customer, tracking the number of customers in each selected cohort
By Retention, tracking the percentage of customers in each selected cohort

We've included the Revenue one below so you can see a sample.

Here are a couple of terms to be familiar with in order to understand Cohort Reports:

1.) Cohort Period: The cohort, based on the month of the customer's first purchase.

**2.) Month 0, 1, 2, 3 (etc..):**The sum of the selected metric for each cohort row. This displays the selected metric (Revenue, Customers, or Retention %) over the months since the acquisition of the original cohort.

Like all Report Toaster reports, these reports are fully customizable. For example, if you change the date range then this will change the dates for the Cohort Periods under consideration.

- E.g. If I choose 'Last Year', then the Cohort Period will cover from January 2022 to December 2022.

You can then add/remove additional Month columns** to accommodate as many months as your cohort period covers.

- E.g. If I want only a 6 month Cohort Period, then after setting the required date range, I could simply remove the columns for Months 6-11)

**If you would like us to add more month columns (for cohort periods covering more than 12 months), contact us at support@cloudlab.com and we'd be glad to help you out.