Premium Report - Repeat Rate by Product

Repeat Rate by Product

This report is used for calculating the rate at which products are purchased more than once. This is determined by looking for any instances of where a product has been purchased 2+ times by the same customer.

Using this report, you can see which products appear most often on repeat orders, expressed in both the number of orders and as a percentage.

Here are a few terms to be familiar with in order to understand Repeat Rate by Product, numbered in the screenshots above:

**1.) Repeat Orders:**The number of orders the product has been purchased on where it has already been purchased by the same customer before.

**2.) Repeat %:**The percentage of Repeat Orders vs Orders for the selected period.

**3.) Non-Repeat Orders:**The number of orders the product has been purchased on where it has NOT been purchased by the same customer within the chosen date range.

**4.) Non-Repeat %:**The percentage of Non-Repeat Orders vs Orders for the selected period.

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.