Premium Report - First Time vs Returning Sales

First Time vs Returning Sales

First Time vs Returning Sales is used to compare orders within a select period and divide Sales numbers into First Time vs. Returning Customers for each.
Unlike First Time vs Returning Customers, the date range for this report is based on the Order Date, and the columns for each are separated for ease of use.

This report displays the total key sales figures (Orders, Sales Revenue, AOV) for First Time vs Returning Customers (for the last 12 months, on a monthly basis) and provides you with the First-time vs Returning Percentage too.

Here are a few terms to be familiar with in order to understand First Time vs Returning Sales:

**1.) First Time/Returning %:**What percentage of your Orders came from First-time/Returning Customers, respectively.

**2.) First-time/Returning Orders:**How many Orders came from First-time/Returning Customers respectively.

**3.) First-time/Returning Sales:**How much Sales Revenue came from First-time/Returning Customers respectively.
(Note that this uses the total_sales field from Shopify)

4.) First-time/Returning AOV: What is the Average Order Value (AOV) of Orders from First-time/Returning Customers respectively

This is calculated by taking the First-time/Returning Sales and dividing by the number of First-time/Returning Orders.

Like all Report Toaster reports, these reports are fully customizable - so you can adjust the date range, add/remove columns, introduce a filter or change the sort to suit your individual needs. See our basic guides here for more info.